Privacy notice
What we collect on this website, why we collect it, who helps us handle it and the choices you have.
Who we are
This website, mirrorfactory.ai, is run by Mirror Factory, LLC (“Mirror Factory”, “we”, “us”), 250 N Orange Ave, Suite 990 A, Orlando, Florida 32801. For anything about your information, email admin@mirrorfactory.ai.
This notice covers the website and the enquiries sent through it. Work we do for a client is covered by the agreement for that work.
What we collect
We collect what you choose to send us, a few technical details needed to run the site, and limited analytics only if you agree to them.
| Where | What | Why |
|---|---|---|
| Contact form | Your name, work email and note, your company if you add it, the three times you would prefer to talk and whether you would like occasional updates. If your device uses a time zone other than Eastern, that time zone. If you agreed to analytics, an anonymous analytics ID. | To read and reply to your note, confirm a time to talk and keep a record of our conversation. The analytics ID shows which pages led to the enquiry. |
| Email and the notes sign-up | If you email us, or use the notes sign-up in the footer (which opens an email to us), your email address and anything you write. | To reply, including to press and speaking enquiries, and to add you to occasional notes if you asked. |
| Analytics, only if you agree | Page views, and whether a contact link was clicked or the contact form was sent, recorded against a reduced set of public page addresses without the page you came from. No session recordings, heatmaps or automatic click capture. | To understand which pages help people and improve the site. |
| Your browser | Your analytics choice and your light or dark theme preference, stored in your browser. If you agree to analytics, Google Analytics and PostHog also set their own cookies or browser storage. | To remember your choices and, with your agreement, to count visits. |
| Technical logs | Standard request details such as your IP address, browser type and the page requested, kept by our hosting provider. The contact form also uses your IP address briefly to limit how many notes can be sent in a short time. | To keep the site running, secure and free of spam. |
How we use it
We use your information to reply to you, arrange and hold the conversation you asked for, keep a record of our work together, send occasional updates if you asked for them, improve the site when you have agreed to analytics, and protect the site from abuse.
We do not sell your information, share it for cross-context behavioral advertising or use it to target ads.
Who helps us
A small number of service providers handle information on our behalf, only for the purposes above:
- Twenty, our customer relationship system, where enquiries are saved so our team can reply and keep track of the conversation.
- Resend, which delivers the email that tells our team a note has arrived and, when switched on, a short confirmation to you.
- Google Analytics and PostHog, only after you agree to analytics, with Google signals and ad personalization switched off.
- Vercel, which hosts the website and keeps standard technical logs, and Cloudflare, which protects the connection between the website and our systems.
We may also share information when the law requires it, to protect our rights or the safety of others, or as part of a merger or sale of the business, in which case this notice still applies to it.
Analytics and your choices
Analytics stay off until you agree, and you can change your mind at any time with the analytics preferences button at the foot of every page; withdrawing clears the analytics cookies this site set. If your browser sends a Global Privacy Control or Do Not Track signal, we treat it as a no. Fonts, images, video and audio are served from our own site.
Audio on this site
Some articles have a narrated version. The audio is made in advance with ElevenLabs and served from our own site; playing it sends nothing to ElevenLabs.
How long we keep it
We keep an enquiry while we are talking with you and for as long as we need a record of our work together. Analytics data is kept under the retention settings of Google Analytics and PostHog. Ask at any time and we will delete your information unless the law requires us to keep it.
Security
The site uses encrypted connections, and only the people who need enquiries can see them. No way of sending or storing information is perfectly secure, so please keep sensitive personal or confidential details out of the form until we have agreed how to handle them.
Your rights
You can ask to see, correct or delete the information we hold about you, stop receiving notes from us, or withdraw your analytics consent, by emailing admin@mirrorfactory.ai. Depending on where you live, including California, the European Union and the United Kingdom, you may have further rights under local law, such as the right to object or to complain to a regulator. We may need to confirm it is you before acting, and we will not treat you differently for asking.
Where we work
We are based in the United States, and the information you send us is handled in the United States.
Children
This site is for businesses and is not directed at children under 16. We do not knowingly collect their information; if you think we have, tell us and we will delete it.
Changes
We will update this notice when our practices change and show the date it was last updated below.
Last updated November 13, 2026.